Middleton Cycle

6641 University Ave., Middleton, WI 53562
Phone: (608) 831.7433
Fall Hours: MON - FRI: 10am-630pm, SAT: 9-5, SUN: By Appointment.

Christmas shopping for your cyclist

Our Holiday Kickoff Sale has unbeatable deals!

Need some gift ideas (like the cute cycling ornaments below!) for the cyclist on your list?

Check out our Gift Ideas Page or just stop into our shop.  We'd be glad to help!

Biking Holiday Ornaments  $11.99

Finding the perfect gift can be tough...

Which is exactly why we offer Gift Certificates. They make great presents for relatives and friends, and are a fantastic way to thank someone special.  

Give us a call to order one over the phone, or (of course) stop in!  Our staff will be happy to assist you!

 Get them exactly what they want with a Gift Card from Middleton Cycle.

Cycling: The Ultimate Gift!

The bicycle is a gift that keeps giving!
Looking for the ultimate gift? Give the gift of cycling -- a gift that never stops rewarding. Cycling provides 99th-percentile health, money from fuel savings, unlimited fun, freedom to explore the world and a connection with nature virtually lost in the modern world. Come by the shop, and let us help you find the right bicycle for everyone.  Give the ultimate gift of cycling!

Charge Into The New Year!

The Charge Cooker Maxi takes you anywhere. Find it at Middleton Cycle.Rugged. Versatile. Ready for Adventure. (And snow!)


The Charge Cooker Maxi floats on 4-inch wide low pressure balloon tires to take command of snow, ice, and buried trail hazards with ease. Your favorite trails (or snow-covered commute) will take on a whole new feel!

Take a closer look here!Charge Cooker Maxi is at Middleton Cycle Now!

Biking In The Dark?

Even for short rides, proper illumination makes a world of difference. See and BE SEEN!

Ensure your safety by equipping your bike and body with good lights and visibility items.
We have a wide selection of bike lights and cold-weather cycling clothing for everyone from occasional night riders to year-round commuters.

Keep Up Your Fitness - At Home!

Okay. So the weather is already looking frightful.

Since 1966, when Schwinn started the at-home fitness craze with the revolutionary Exerciser bike, they have been a leading innovator in the fitness industry.  Not only will you feel good using Schwinn fitness equipment, but we think you’ll have a little fun in the process.  Check out some of our indoor fitness equipment here, or better yet, stop in and try it out for yourself!

Don't Despair When Your Bike Needs Repair!

Don't let missing tools and parts deter your bicycle-repair projects. We've got the special bike tools and parts you need.

And, if you're just not sure what to do next, leave it to our technicians can help put Humpty Dumpty back together again. Drop off your bike any time -- no appointment necessary.

Bike repair's easy with the right tools!

Bike repair's easy with the right tools!

Time for a New Helmet?

How old is your helmet?
Most cycling helmets utilize expanded polystyrene (EPS), which prevents head injuries by compressing to absorb impacts. Did you know that this ability can degrade over time, and can also be affected by the environment and handling?
It's best to replace your lid every 3-5 years to maximize protection.

Check out our helmet selection - we've got 'em for infants, kids and adults!

Today's Bicycle Tip From Middleton Cycle

How to shift your bicycle and find the right gear.

Cycling Glossary - Word of the Day

full-face helmet

A skid lid that offers more head protection than conventional bicycle helmets by including a reinforcing piece(s) that covers your lower face. It provides additional protection and is often used for downhill runs and extreme riding.