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Middleton Cycle

6641 University Ave., Middleton, WI 53562
Phone: (608) 831.7433
Summer Hours: M - F: 10am-630pm, SAT: 9-5, SUN: 12-3
 
 
 
 
 
 

Enjoy Memorial Day On Two Wheels!

Have a wonderful Memorial Day on your bike!

We will be CLOSED on Memorial Day.

We hope you get out for a great ride with friends and family on Memorial Day!  Enjoy!

Tifosi Eyewear!

 

Now available at Middleton Cycle!  Tifosi's Slip in Carbon with Red Fototec lens.


TIFOSI.  Enthusiastic Eyewear!

Come check out our cool eyewear from Tifosi.

Tifosi is the Italian word referring to a super-fan -- an enthusiast -- and that is exactly who Tifosi is. Their mission is to provide technically advanced eyewear to enthusiasts of all sports and outdoor activities. They design, test and torture their product to enhance your sport whether you’re running a 5k, riding your first century or playing 18 holes on Sunday.

We've got lots of different colors and styles, including those with the popular Fototec Lens system.  Wondering what polarized lenses are?  Or if lens color is important?  Check out our FAQs page. 

Come in and try on a pair -- you'll become a super-fan yourself.

Beat the Rush! Get a Tune-up now!

Winter conditions can be harsh on your bike. Have Middleton Cycle's expert mechanics get your bike ready for Spring!It happens every season...
you know you need to get a tune-up for your bike, but just don't get around to it until you realize you want to go ride now! But by then the backlog of tune-ups can put a delay on your ride.

So, don't wait -- bring in your bike now!

Give Middleton Cycle a call or just drop off your bike any time!
We have an outstanding Service Department - Middleton Cycle is the Bicycle Service Pros!

 

INDOOR FITNESS SALE!!

$100 Off ANY Schwinn Fitness!!!

Okay. So the weather is finally looking frightful.

Since 1966, when Schwinn started the at-home fitness craze with the revolutionary Exerciser bike, they have been a leading innovator in the fitness industry.  Not only will you feel good using Schwinn fitness equipment, but we think you’ll have a little fun in the process.  Check out some of our indoor fitness equipment here, or better yet, stop in and try it out for yourself!

Sale price is for in-stock units only. While supplies last.

Price includes assembly!

We Sharpen Skates Here!

Don't Lose Your Edge.

We have over 30 years of experience in sharpening.

We sharpen skates at Middleton Cycle!

You got the equipment -- let us take care of the blades.

Recreational Skates: $8.00  Team Skates: $6.00

Bring 'em on in!

Time for a New Helmet?

How old is your helmet?
Most cycling helmets utilize expanded polystyrene (EPS), which prevents head injuries by compressing to absorb impacts. Did you know that this ability can degrade over time, and can also be affected by the environment and handling?
It's best to replace your lid every 3-5 years to maximize protection.

Check out our helmet selection - we've got 'em for infants, kids and adults!

Need a Car Rack?

We've got a wide selection of car racks!
We're your one-stop shop for all your car rack needs. Check out the Saris brand car racks, which are made right here in Madison, WI!  We have both trunk and hitch-mount racks made by Saris. Plus we have a wide selection of accessories and carriers for all your cycling and sporting gear. Stop by the shop and we'll set you up with the perfect rack system!

 

Today's Bicycle Tip From Middleton Cycle

Wheel Wobbles? – When you’re riding regularly, it’s possible for spokes to loosen. So, it’s wise to regularly check the wheels before rides. The sign of a loose spoke is a wheel that wobbles from side to side when you spin it. If your wheel wobbles, go around the wheel wiggling each spoke in your fingers to find ones that feel looser than the others. Find some? You’ll need to snug the loose spokes to remove the wobble. We’re experts at this. If you’d like to try, one way to do it is by plucking the tight spokes on the same side of the rim as the loose spokes and listening to the tone they make. Then gradually tighten the loose spokes until they make the same sound when plucked. This should remove the wobble.

Cycling Glossary - Word of the Day

fat bike

Not to be confused with "fat-tire bikes," which is a moniker for mountain bikes, fat bikes are a new type of all-terrain bicycle that feature super-wide frames, wheels and tires (often over 4 inches wide), that make it possible to ride over snow and sand with ease.