Middleton Cycle

6641 University Ave., Middleton, WI 53562
Phone: (608) 831.7433
Fall Hours: M - F: 10am-630pm, SAT: 9-5, SUN: By Appointment

Feature Items

Sunlite LED Leg/Arm Band
Sunlite LED Leg/Arm Band
GT Compe
GT Compe - 2011
Product Rating
4.5 stars
 (2 Reviews)
Topeak JoeBlow Pro Floor Pump
Topeak JoeBlow Pro Floor Pump
Product Rating
4.5 stars
 (2 Reviews)
Bontrager BackRack L
Bontrager BackRack L
Product Rating
4.5 stars
 (4 Reviews)
 Reflective Bicycle Safety Vest
Reflective Bicycle Safety Vest
Gary Fisher Cobia -- Only 1 left!
Gary Fisher Cobia -- Only 1 left! - 2010

Christmas shopping for your cyclist

Our Holiday Kickoff Sale has unbeatable deals!

Need some gift ideas (like the cute cycling ornaments below!) for the cyclist on your list?

Just stop into our shop -- we'd be glad to help!

Biking Holiday Ornaments  $11.99

Finding the perfect gift can be tough...

Which is exactly why we offer Gift Certificates. They make great presents for relatives and friends, and are a fantastic way to thank someone special.  

Give us a call to order one over the phone, or (of course) stop in!  Our staff will be happy to assist you!

 Get them exactly what they want with a Gift Card from Middleton Cycle.

We Sharpen Skates Here!

Don't Lose Your Edge.

We have over 30 years of experience in sharpening.

We sharpen skates at Middleton Cycle!

You got the equipment -- let us take care of the blades.

Recreational Skates: $8.00  Team Skates: $6.00

Bring 'em on in!

Women's Clearance Sale!


Up to 30% Off On Select Bikes, Jerseys, Jackets, Gloves, Shoes and more!

Get An Additional 10% Off!
When You Buy Two Or More Clearance Apparel Items

Learn About Lights!

Not sure what light you need?
We can show you what's hot and what's not so you can pick out the perfect light!
Stop by and let us help!


Time for a New Helmet?

How old is your helmet?
Most cycling helmets utilize expanded polystyrene (EPS), which prevents head injuries by compressing to absorb impacts. Did you know that this ability can degrade over time, and can also be affected by the environment and handling?
It's best to replace your lid every 3-5 years to maximize protection.

Check out our helmet selection - we've got 'em for infants, kids and adults!

Today's Bicycle Tip From Middleton Cycle

Track Your Training - Logging your training in a diary is an excellent motivator. It's rewarding to look back and see how much you've accomplished, and it fuels your desire to do more. All that's required is a notebook. For each ride, jot the date, distance, time and a brief description of the ride, including any details you feel like tracking such as the weather or with the names of your riding partners. Details like these make past rides come alive when you're reviewing your workouts. You can also enter specifics such as your resting morning heart rate, how you felt, your average speed, body weight, any foods you tried on the ride, even new bike equipment. The data can be as detailed and specific or as casual as you like. The more detailed it is, though, the easier it'll be to interpret the data to determine why you felt good or bad on given days/rides.

Cycling Glossary - Word of the Day


Slang for crashing in such a way that you go flying over the handlebars Superman-style.