Middleton Cycle

6641 University Ave., Middleton, WI 53562
Phone: (608) 831.7433
Summer Hours: M - F: 10am-630pm, SAT: 9-5, SUN: 12-3

Feature Items

Kryptonite Kryptoflex 1018 Key Cable
Kryptonite Kryptoflex 1018 Key Cable
Product Rating
4.5 stars
 (2 Reviews)
Planet Bike Blaze 2 Watt Micro
Planet Bike Blaze 2 Watt Micro
Middleton Cycle Gift Certificates
Middleton Cycle Gift Certificates
Product Rating
5.0 stars
 (6 Reviews)
Sunlite Reflective Leg Bands
Sunlite Reflective Leg Bands
Bontrager BackRack L
Bontrager BackRack L
Product Rating
4.5 stars
 (4 Reviews)
Sunlite LED Leg/Arm Band
Sunlite LED Leg/Arm Band

Biking For The Whole Family!

Make biking a fun event for the whole family!

We have kids' bikes, training wheels, trailer bikes, child trailers, child seats, kids' helmets and all the fun stuff like bells, baskets and more!. Stop by and we'll help you find everything you need!

Tifosi Eyewear!


Now available at Middleton Cycle!  Tifosi's Slip in Carbon with Red Fototec lens.

TIFOSI.  Enthusiastic Eyewear!

Come check out our cool eyewear from Tifosi.

Tifosi is the Italian word referring to a super-fan -- an enthusiast -- and that is exactly who Tifosi is. Their mission is to provide technically advanced eyewear to enthusiasts of all sports and outdoor activities. They design, test and torture their product to enhance your sport whether you’re running a 5k, riding your first century or playing 18 holes on Sunday.

We've got lots of different colors and styles, including those with the popular Fototec Lens system.  Wondering what polarized lenses are?  Or if lens color is important?  Check out our FAQs page. 

Come in and try on a pair -- you'll become a super-fan yourself.

Beat the Rush! Get a Tune-up now!

Winter conditions can be harsh on your bike. Have Middleton Cycle's expert mechanics get your bike ready for Spring!It happens every season...
you know you need to get a tune-up for your bike, but just don't get around to it until you realize you want to go ride now! But by then the backlog of tune-ups can put a delay on your ride.

So, don't wait -- bring in your bike now!

Give Middleton Cycle a call or just drop off your bike any time!
We have an outstanding Service Department - Middleton Cycle is the Bicycle Service Pros!



$100 Off ANY Schwinn Fitness!!!

Okay. So the weather is finally looking frightful.

Since 1966, when Schwinn started the at-home fitness craze with the revolutionary Exerciser bike, they have been a leading innovator in the fitness industry.  Not only will you feel good using Schwinn fitness equipment, but we think you’ll have a little fun in the process.  Check out some of our indoor fitness equipment here, or better yet, stop in and try it out for yourself!

Sale price is for in-stock units only. While supplies last.

Price includes assembly!

We Sharpen Skates Here!

Don't Lose Your Edge.

We have over 30 years of experience in sharpening.

We sharpen skates at Middleton Cycle!

You got the equipment -- let us take care of the blades.

Recreational Skates: $8.00  Team Skates: $6.00

Bring 'em on in!

Time for a New Helmet?

How old is your helmet?
Most cycling helmets utilize expanded polystyrene (EPS), which prevents head injuries by compressing to absorb impacts. Did you know that this ability can degrade over time, and can also be affected by the environment and handling?
It's best to replace your lid every 3-5 years to maximize protection.

Check out our helmet selection - we've got 'em for infants, kids and adults!

Need a Car Rack?

We've got a wide selection of car racks!
We're your one-stop shop for all your car rack needs. Check out the Saris brand car racks, which are made right here in Madison, WI!  We have both trunk and hitch-mount racks made by Saris. Plus we have a wide selection of accessories and carriers for all your cycling and sporting gear. Stop by the shop and we'll set you up with the perfect rack system!


Today's Bicycle Tip From Middleton Cycle

Double Your Shorts To Double Your Comfort - Maybe you're seriously training and logging mega mileage. Maybe you signed up for a week-long cycling vacation to ride further than you ever have. Maybe you're on a four-day mountain bike trip and you're now beat up from the first long, rough day in the saddle. Whatever the reason, sometimes we cyclists need extra relief for our main contact point with the bike, our rear ends. One great trick for preventing and dealing with saddle soreness is wearing two pairs of cycling shorts (don't laugh; even professional bikers use this trick at times). Not only does adding a second pair of shorts double your padding, it also reduces the friction on the chamois (pad) as well. How? The outside pair of shorts moves with the saddle while the inner pair moves with you. Try it on your next century or epic trail ride. You'll be amazed at the difference!

Cycling Glossary - Word of the Day

To ride really fast.